POP-QUIZ

And once again while CMJ and after more than 8 years people are still wondering about the future of music business regarding concerts, downloads, record sales,piracy, etc...
I'm kind of tired of the subject but here's a question related to it.
-What was unusual about Bowie's September 1996 release "Telling Lies"?

Well, it was the first -ever downloadable single by a major artist